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Cat eating fresh cat food
Cat eating fresh cat food

CHEAP CAT FOOD IS COSTING YOU

Bargain cat food seems easy on the wallet. But is it really? 

Because the food your cat leaves at the bottom of the bowl every day costs money. Not to mention the cost to your cat’s health.

What are you paying for?

Mysterious ‘animal derivatives’. Fillers and grains. Unpronounceable additives. That’s what’s packed into wet and dry cat food. Even the ‘premium’ brands. See for yourself.

A leading cat food label:

INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing

So why is cat food getting more expensive? Even as the quality gets worse? Scroll down to learn more.

BIG BRANDS ARE CUTTING CORNERS.

vet_cat image

And it's costing your cat's health.

Here are the numbers:

  • Over the course of their lifetime, more than 30% of cats will develop some form of kidney disease

  • More than 50% of cats are overweight or obese

  • More than 85% of cats will get some form of dental disease — roughly the same percentage who eat dry food.

AND COMMON PROBLEMS? THEY’RE NOT NORMAL.

Woman cuddling her ginger and white cat, giving him head kisses.

They’re down to diet. Things like:

  • Fussiness - They go off food and leave meals half-eaten.

  • Vomiting - They have a sensitive stomach and vomit regularly.

  • Pestering - They’re always hungry and pester for more food.

  • Grumpiness - They’re irritable and quick to lash out.

  • Itchiness - Their coat is dull with dry, flaky skin.

  • Tiredness - They have low energy and get worn out quickly.

  • Diarrhoea - Their poop is soft, smelly and messy.

    Why? Because big brands put shelf life over cat lives. Scroll down to learn more.

8 WAYS YOU’RE OVERPAYING FOR POOR-QUALITY CAT FOOD

  1. 1. CATS ARE CARNIVORES. BUT CHEAP CAT FOOD HAS VERY LITTLE MEAT.

    Cat food manufacturers use grains and fillers. Because they’re cheaper.

  2. 2. ‘HIGH IN CHICKEN’ CAT FOOD CAN BE JUST 14% CHICKEN

    And sneaky labelling laws mean you might not even know.

  3. 3. THE ‘MEAT’ THEY DO USE IS LOW-QUALITY

    Think mysterious ‘animal derivatives’. Which can legally include feathers, hooves and more.

  4. 4. ALL THOSE GRAINS AREN’T GOOD FOR CATS.

    They aren’t built to digest it. Their smelly litter tray is a warning sign.

  5. 5. COOKING METHODS PUT SHELF LIFE OVER CAT LIFE.

    Wet and dry food are heat-blasted to last on supermarket shelves. Shame about the nutrients destroyed in the process.

  6. 6. IF IT’S IN THE CUPBOARD, IT’S PACKED FULL OF PRESERVATIVES.

    And your cat wouldn’t eat those in the wild. So we freeze our food to keep it fresh.

  7. 7. ‘VET APPROVED’ IS A MARKETING TRICK

    It doesn’t mean a vet was involved in the creation of the food. ‘Vet formulated’ does.

  8. 8. MANY BRANDS DON’T MAKE THEIR OWN FOOD.

    Pretty hard to control quality when you’re not in the kitchen. (Or even the country.)

KatKin_221011_02_ProductWithCat2-061 cat eating 2

Time to go-all in for cat health.

Let’s give cats the nutrition they deserve. And get better value while we’re at it.

Switch to the UK’s first and only fresh cat food. And see how we’ve changed the lives of 130,000+ cats.

KatKin_221011_02_ProductWithCat1-152

What KatKin does completely differently

  • Meat so good you can eat it yourself

    Meat so good you can eat it yourself

    Only the best for our cats. Always happy to put it into the fridge as it’s fresh and smells great.

  • Meat, more meat and nothing but meat

    Meat, more meat and nothing but meat

    100% premium meat, because, what else would we feed your cat?

  • Absolutely no grains or fillers

    Absolutely no grains or fillers

    Cats are carnivores. They need meat. Not grains and fillers.

  • Gently steamed and frozen fresh

    Gently steamed and frozen fresh

    Gently steamed at 93° then frozen to lock in nutrition. Why spoil our premium meat by overcooking it?

  • Vet Formulated NOT Vet Approved

    Vet Formulated NOT Vet Approved

    Every recipe is tailored to your cat’s needs by our Board-Certified Vet Nutritionist®. He cares about your cat’s recipes, and doesn’t just put a stamp on them.

  • Full of moisture, just as it is in the wild

    Full of moisture, just as it is in the wild

    Cats don’t typically drink water, they get their moisture from their food and KatKin is naturally high in moisture.

  • All the benefits of raw food

    All the benefits of raw food

    None of the risks.

KATKIN FRESH VS THE REST

Our fresh cat food is devoured by 35,000+ cats every month. And when you put KatKin side-by-side with other brands, it’s easy to see why.

Here’s how it stacks up:

KatKin fresh foodOther Brands
£1.89 for 200kcal
£1 to £4+ for 200kcal
1 tray or pouch per day
3? 4? 5 pouches per day? Your cat will never be satisfied.
100% human-quality meat…
As little as 4% meat and ‘animal derivatives’...
…with KatKin’s nutrient mix
…with Tripolyphosphate, carrageenan and indigestible grains
Portions personalised for your cat
One-size-fits-none portions
Bowls licked clean
Bowls barely touched

Happy cats. Fuller wallets. What’s not to like?

Incredible health benefits

As reported by 93% of KatKin customers

  • Better digestion, less
stink in the litter box

    Better digestion, less stink in the litter box

    No grains your cat struggles to digest = no smell, no mess, no fuss.

  • More energy and
playfulness

    More energy and playfulness

    Meat is a cat’s best source of energy. They’re tired and moody without it.

  • Shinier, thicker coat
and less hairballs

    Shinier, thicker coat and less hairballs

    Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.

  • Easy-to-maintain
healthy weight

    Easy-to-maintain healthy weight

    Personalised calories get cats easily to their natural weight. No fuss.

Plus, scores of other ailments mysteriously* disappear.

*really there's no mystery, poor quality food is behind many of these ailments

Food allergies

Food allergies

“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle

IBD

IBD

Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!

Diarrhoea

Diarrhoea

He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.

Colitis

Colitis

She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.

Appetite loss

Appetite loss

My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.

Sensitive stomach

Sensitive stomach

It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.

Read our reviews for hundreds more amazing stories.

Feeding your cat well is the best way to prevent chronic diseases.

KatKin's in-house vet

cat-eating-fresh-food

Keep the vet's bills away from £1.89 per day

Robust health for less than a latte.

From just £1.89 per day for homemade, nutritionally complete, 100% Fresh meat meals. What's not to love?

No strings attached.

Change, pause or cancel your plans at any time. We always remind you when to expect us so you can make any changes.

Free Delivery.

Our carbon-neutral deliveries get KatKin to your door perfectly chilled. And we'll tell you when we're on the way.

We've got your back.

Get help 7 days a week from our resident cat experts along with access to a world of cat content from the pros.

Take a 14 day trial and here's what we promise

  1. 1. Health benefits you can see

    93% of cat people say their cat is happier and healthier after switching to KatKin.

  2. 2. Cancel, pause or delay easily

    Easily change your mix of recipes, or cancel altogether - and no surprise charges, ever.

  3. 3. Customer love guaranteed

    Get answers, advice and even speak to a vet. Call us 7 days a week on 0204 538 4144 or email meow@katkin.com

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Cat licks its lips as it waits for KatKin fresh cat food

Fight for fresh food