


CHEAP CAT FOOD IS COSTING YOU
Bargain cat food seems easy on the wallet. But is it really?
Because the food your cat leaves at the bottom of the bowl every day costs money. Not to mention the cost to your cat’s health.
What are you paying for?
Mysterious ‘animal derivatives’. Fillers and grains. Unpronounceable additives. That’s what’s packed into wet and dry cat food. Even the ‘premium’ brands. See for yourself.
A leading cat food label:
INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing
So why is cat food getting more expensive? Even as the quality gets worse? Scroll down to learn more.
BIG BRANDS ARE CUTTING CORNERS.

And it's costing your cat's health.
Here are the numbers:
Over the course of their lifetime, more than 30% of cats will develop some form of kidney disease.
More than 50% of cats are overweight or obese.
More than 85% of cats will get some form of dental disease — roughly the same percentage who eat dry food.
AND COMMON PROBLEMS? THEY’RE NOT NORMAL.

They’re down to diet. Things like:
Fussiness - They go off food and leave meals half-eaten.
Vomiting - They have a sensitive stomach and vomit regularly.
Pestering - They’re always hungry and pester for more food.
Grumpiness - They’re irritable and quick to lash out.
Itchiness - Their coat is dull with dry, flaky skin.
Tiredness - They have low energy and get worn out quickly.
Diarrhoea - Their poop is soft, smelly and messy.
Why? Because big brands put shelf life over cat lives. Scroll down to learn more.
8 WAYS YOU’RE OVERPAYING FOR POOR-QUALITY CAT FOOD
1. CATS ARE CARNIVORES. BUT CHEAP CAT FOOD HAS VERY LITTLE MEAT.
Cat food manufacturers use grains and fillers. Because they’re cheaper.
2. ‘HIGH IN CHICKEN’ CAT FOOD CAN BE JUST 14% CHICKEN
And sneaky labelling laws mean you might not even know.
3. THE ‘MEAT’ THEY DO USE IS LOW-QUALITY
Think mysterious ‘animal derivatives’. Which can legally include feathers, hooves and more.
4. ALL THOSE GRAINS AREN’T GOOD FOR CATS.
They aren’t built to digest it. Their smelly litter tray is a warning sign.
5. COOKING METHODS PUT SHELF LIFE OVER CAT LIFE.
Wet and dry food are heat-blasted to last on supermarket shelves. Shame about the nutrients destroyed in the process.
6. IF IT’S IN THE CUPBOARD, IT’S PACKED FULL OF PRESERVATIVES.
And your cat wouldn’t eat those in the wild. So we freeze our food to keep it fresh.
7. ‘VET APPROVED’ IS A MARKETING TRICK
It doesn’t mean a vet was involved in the creation of the food. ‘Vet formulated’ does.
8. MANY BRANDS DON’T MAKE THEIR OWN FOOD.
Pretty hard to control quality when you’re not in the kitchen. (Or even the country.)

Time to go-all in for cat health.
Let’s give cats the nutrition they deserve. And get better value while we’re at it.
Switch to the UK’s first and only fresh cat food. And see how we’ve changed the lives of 130,000+ cats.

What KatKin does completely differently
Meat so good you can eat it yourself
Only the best for our cats. Always happy to put it into the fridge as it’s fresh and smells great.
Meat, more meat and nothing but meat
100% premium meat, because, what else would we feed your cat?
Absolutely no grains or fillers
Cats are carnivores. They need meat. Not grains and fillers.
Gently steamed and frozen fresh
Gently steamed at 93° then frozen to lock in nutrition. Why spoil our premium meat by overcooking it?
Vet Formulated NOT Vet Approved
Every recipe is tailored to your cat’s needs by our Board-Certified Vet Nutritionist®. He cares about your cat’s recipes, and doesn’t just put a stamp on them.
Full of moisture, just as it is in the wild
Cats don’t typically drink water, they get their moisture from their food and KatKin is naturally high in moisture.
All the benefits of raw food
None of the risks.
KATKIN FRESH VS THE REST
Our fresh cat food is devoured by 35,000+ cats every month. And when you put KatKin side-by-side with other brands, it’s easy to see why.
Here’s how it stacks up:
KatKin fresh food | Other Brands |
---|---|
Happy cats. Fuller wallets. What’s not to like?
Incredible health benefits
As reported by 93% of KatKin customers
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat’s best source of energy. They’re tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Easy-to-maintain healthy weight
Personalised calories get cats easily to their natural weight. No fuss.
Plus, scores of other ailments mysteriously* disappear.
*really there's no mystery, poor quality food is behind many of these ailments

Food allergies
“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle

IBD
Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!

Diarrhoea
He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.

Colitis
She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.

Appetite loss
My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.

Sensitive stomach
It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.
Read our reviews for hundreds more amazing stories.
“Feeding your cat well is the best way to prevent chronic diseases.”

Keep the vet's bills away from £1.89 per day
Robust health for less than a latte.
From just £1.89 per day for homemade, nutritionally complete, 100% Fresh meat meals. What's not to love?
No strings attached.
Change, pause or cancel your plans at any time. We always remind you when to expect us so you can make any changes.
Free Delivery.
Our carbon-neutral deliveries get KatKin to your door perfectly chilled. And we'll tell you when we're on the way.
We've got your back.
Get help 7 days a week from our resident cat experts along with access to a world of cat content from the pros.
Take a 14 day trial and here's what we promise
1. Health benefits you can see
93% of cat people say their cat is happier and healthier after switching to KatKin.
2. Cancel, pause or delay easily
Easily change your mix of recipes, or cancel altogether - and no surprise charges, ever.
3. Customer love guaranteed
Get answers, advice and even speak to a vet. Call us 7 days a week on 0204 538 4144 or email meow@katkin.com

