Cats’ wellbeing is our rallying cry - to cat parents, to our team, to the industry.
KatKin goes hardcore for cat health: cutting the fluff, feeding fresh, and channelling hardcore love into industry-wide change. We’ll never settle until our cat-first, no-BS attitude becomes the new standard everywhere.
What we stand for
Every cat deserves a cat parent who will go hell for leather for their well being. And every cat parent deserves a brand they can trust to be as uncompromising as them.
Stick it to the fat cats
We’re here to cut the fluff from the cat industry. No brown-nosing, scratching backs, or cuddles on command. With our independent voice, we tell it how it is.
We obsess over cats’ needs, choosing proven science over cheap and easy marketing wins. We do things the right way. Even when it is the hard way.
Dedicated to hardcore cat parents
KatKin is for uncompromising cat parents who want the best.
It doesn’t matter whether you’re wearing diamonds or dungarees, you’re fierce. You don’t flinch at love bites, mouse sacrifices, or cleaning out the litter tray. You’re all in.
World-leading vets, nutritionists, nurses and experienced Cat Experts.
We screw our noses up at ingredient labels and are raising hell to set the new
industry standard for cat care. We love hard even when love bites. We’re all in.
We do the best for cats, cat parents and our planet.
No egos. No shortcuts. No compromises.