There's something wrong with the cat food industry
Cat food has not changed since 1950.
More than 30% of cats will develop some form of kidney disease. Over 50% of cats are overweight or obese. And more than 85% of cats will get some form of dental disease in their lifetime - roughly the same percentage who eat dry food.
A leading cat food label:
INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing
What’s really in your cat food? Read on to find out.
Five things every cat parent should know
1. The ingredient supply chain is stale.
Instead of heading to a landfill, rendered ingredients go to pet food manufacturers as chicken and beef meal powders, making up 40% to 60% of cat food products. The rest? Grains and fillers, which cause digestive problems for cats.
2. Shelf lives instead of cat lives.
Conventional cooking of wet and dry food uses extreme processing methods and high heat. At temperatures known to produce carcinogens. All this results in significant vitamins and nutrient loss.
3. Fluffed up marketing claims.
Low-quality 'animal derivatives’ are disguised by misleading labels. Hidden ingredients. ‘Vet approved’ is a marketing trick and packaging lies. With burnt brown balls hidden behind photography of fresh meat and panoramic farms.
4. Choice is a fallacy.
Two companies make more than 60% of cat food globally. Together they have more than 50 brands on supermarket shelves. They train our vets, publish the research and treat our cats as the industry underdogs.
5. Inaccurate portioning.
Feeding guidelines by pet food companies are archaic. Conditioning us to over feeding with their one-size-fits all portioning. More than 50% of vets say obesity is the biggest health issue facing our cats.
Hardcore
truth
Can eating kibble really clean your cat's teeth? Short answer, no. There's no evidence-based research supporting the claim that eating kibble helps cats prevent dental disease.
Learn more about
Fight for fresh food
Knowing the key to cats’ health was putting real food in their bowls, we can’t afford to be patient. We’re constantly reminded by our customers about the benefits of fresh food for their cats, for both their short-term and long-term health.
Most of these cats weren’t visibly ‘sick’ or struggling with specific issues. In some cases though, cats who had been given only weeks or months to live suddenly have a new lease on life.
What is fresh food?
1. Human-quality meats
We use 100% human-quality meats we can eat ourselves. All recipes are created by a Board-Certified Veterinary Nutritionist® to be nutritious, complete and balanced. All ingredients are chosen for their bio availability of amino acids, the building blocks of protein, to be easily absorbed and metabolised by cats.
1. Human-quality meats2. Gently-cooked and frozen fresh
We gently-cook ingredients to perfection to lock in vital nutrients and flavour. And flash freeze these to keep them free from preservatives and high-heat sterilisation. We put nutrition and digestibility over extended shelf life.
2. Gently-cooked and frozen fresh3. We control the entire supply chain
From research, the farm, our own human-food grade kitchen and shipping to the bowl, we’re in control. We test ingredients regularly and stringently to ensure food quality and safety.
3. We control the entire supply chain
Incredible health benefits
As reported by 93% of KatKin customers
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat’s best source of energy. They’re tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Easy-to-maintain healthy weight
Personalised calories get cats easily to their natural weight. No fuss.
Plus, scores of other ailments mysteriously* disappear.
*really there's no mystery, poor quality food is behind many of these ailments
Food allergies
Since KatKin, Ninja no longer has itchy patches and neither have I had to take him to the vet for steroid injections.
IBD
Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!
Diarrhoea
He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.
Colitis
She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.
Appetite loss
My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.
Sensitive stomach
It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.
Read our reviews for hundreds more amazing stories.
The science behind
fresh results
More meat than any other brand because meat is what cats are born to eat.
What’s the root cause of many health issues in cats?
It’s all the junk in their food. Low meat quality and quantities, preservatives, fillers and mysterious ‘animal derivatives’.
That is why KatKin Fresh used human-quality meat. And why so many customers report astounding health improvements after switching to KatKin.
KatKin is the only brand that targets the same nutrition as an ancestral diet*
KatKin Fresh Food replicates what cats evolved to eat in the wild – a high- quality protein, high moisture and grain-free diet such as that found in fresh meat.
*ancestral diet is vet speak for 'what cats eat in the wild’
Cat’s are designed to eat 100% meat. Anything less causes protein deficiency and difficult digestion. Not so with KatKin - your cat gets a perfect protein portion and a healthy turn.
Fat is the most digestible source of energy and vitamins and the right quantity is vital for vigour, a healthy coat and a strong immune system.
Ash is a term used to describe the natural minerals in a recipe, such as calcium and magnesium. They are crucial for bones, teeth, fluid balance, immune system function, blood clotting, muscle, nerve function, and more.
Cats can’t digest it, so we don’t put it in (unlike our competitors). Enough said.
In the wild cats drink little water - that’s only necessary if they don’t get the moisture they need from what they eat. With KatKin they’ll get all the moisture nature intended, right from their food.
Health over profits
KatKin puts cats over profits. And science over cheap marketing wins.
For less than the price of a daily coffee your cat gets the nutrition it needs for long-term health.
 |  |  |  |  |  | |
|---|---|---|---|---|---|---|
| 100% Human-quality meats | ||||||
| Gently cooked for digestion | ||||||
| So fresh it's frozen | ||||||
| Free from preservatives | ||||||
| Free from sterilisation | ||||||
| Cooked in own kitchen | ||||||
| Perfectly portioned | ||||||
| Less than £2 a day |
“Feeding your cat well is the best way to prevent chronic diseases.”
