Privacy Policy
1. Our approach to privacy
2. Who is responsible for the use of your personal information
3. Personal information we collect from you when you use the service or communicate with us
4. Information we collect about you automatically
5. How long will we store your personal information
6. Recipients of personal information
7. Marketing and Advertising
8. Storing and transferring your personal information
9. Rights for UK and EEA users
10. Cookies and similar technologies used on our website
11. TRACKING TECHNOLOGIES USED IN OUR EMAILS
12. INTEREST BASED ADVERTISING
13. Links to third party sites
14. Our policy towards children
15. Changes to this policy
16. Notice to you
17. Contacting us
Annex 1 - Personal information you provide to us
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to communicate with you, including sending service-related communications. | The processing is necessary for the performance of a contract with you. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We also use this information to set up and authenticate your account. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to process any orders that you make by using the Service. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We use this information to facilitate the shipment of pet food ordered through the Service. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We use this information to tailor how the Service is displayed to you (such as the language in which it is provided to you). | The processing is necessary for our legitimate interest, namely adapting the Service so that it is more relevant to our users. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to deal with enquiries and complaints made by or about you relating to the Service. | The processing is necessary for our legitimate interests, namely administering the Service, and for communicating with you effectively to respond to your queries or complaints. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to send you unsolicited marketing communications in accordance with your preferences. | The processing is necessary for our legitimate interests, namely sending you marketing communications relating to our own products that are similar to those you have bought or in which you have expressed an interest.] | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information when you choose to participate in promotions or contests that we run. We ask those who enter into promotions or contests to provide this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | |
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to contact you when you provide us with feedback, for example, when you participate in online surveys. We use such information in order to administer and improve the Service. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | We will only use your personal information in this way to the extent you have given us consent to do so. |
Information about your cat. We collect information you provide to us about your cat. | We use this information to provide you with features of the Service, including tailoring the cat food we recommend for your cat. | The processing is necessary for the performance of a contract and to take steps prior to entering into a contract. | We share this information with software tools, to provide you with a tailored service. |
Information about your cat. We collect information you provide to us about your cat. | We use this information to tailor the unsolicited marketing communications we send to you in accordance with your preferences. | The processing is necessary for our legitimate interests, namely sending you marketing communications in relation to our products. | |
Comments and opinions. When you contact us directly, e.g. by email or phone, we will record your comments and opinions. | We may use this information to address your questions, issues and concerns. | The processing is necessary for our legitimate interests, namely communicating with users and responding to queries, complaints and concerns. | We may share this information with marketing tools. |
Comments and opinions. When you contact us directly, e.g. by email or phone, we will record your comments and opinions. | We may use this information to create new products and features available through the Service or otherwise improve the Service. | The processing is necessary for our legitimate interests, namely developing and improving the Service. | |
The processing is necessary for our legitimate interests, namely developing and improving the Service. | We may use this information to process the payments you make or receive through the Service. | The processing is necessary for the performance of a contract. | We may share this information with Stripe and other payment services providers we may use, so that you can make payments through the Service. |
The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to facilitate transactions. | The processing is necessary for the performance of a contract. | |
The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to provide customer support. | The processing is necessary for our legitimate interests, namely administering the Service and providing customer support. | |
The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to detect and prevent fraud. | The processing is necessary for our legitimate interests, namely the detection and prevention of fraud to protect us and our customers. | |
Information received from third parties, such as social networks. If you interact with the Service through a social network, we may receive information from the social network such as your name, profile information, user ID, and any other information you permit the social network to share with third parties. The data we receive is dependent on your privacy settings with the social network. | We may use this information when you choose to participate in promotions or contests that we run. We collect this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | We may share this information with marketing tools. |
Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service. | We use this information to provide notifications, send news, alerts and marketing communications and provide the Service in accordance with your choices. | The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing and other communications, and that this is displayed in accordance with the user's preferences. | We may share this information with marketing tools. |
Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service. | We use this information to ensure that we comply with our legal obligation to send only those marketing communications to which you have consented. | The processing is necessary for compliance with a legal obligation to which we are subject. |
Annex 2 - Personal Information Collected Automatically
Your IP Address | We may use this information to localise features of the Service. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use information about how you use and connect to the Service to present the Service to you on your device. | The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. | We may share this information with marketing tools |
Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use information about how you use and connect to the Service to present the Service to you on your device. | The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
Annex 3 - Cookies
Klaviyo | Klaviyo | Session | Track email performance including open rates and click rates, to enable us to improve our email performance and provide the relevant content. |
Google analytics | Persistent & Session | Google Analytics uses cookies to collect data that helps us understand how people are using the KatKin site and where they came from. We use this information to identify how and where we can improve the customer experience. | |
Adwords & Double click | Session | Conversion and remarketing cookies used to track, report and optimise our marketing on Google platforms. | |
Tag Manager | Persistent & Session | Tag Manager cookies track user behaviour on the website and enable us to manage cookies and their performance. | |
Facebook Pixel | Session | Facebook use cookies to track paid advertising activity and/or measure the performance of our website. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. The information collected through these cookies is anonymous and does not identify individuals or their details. | |
Facebook connect | Persistent | We use Facebook Connect to track Facebook behaviour across our website. The data is anonymous. | |
Hotjar | Hotjar | Session | HotJar is used to better understand how site visitors use the website. The data is anonymous. |
Shopify | Shopify | Persistent & Session | Our site uses Shopify to support certain website functionality. Shopify cookies support data collection as well as marketing performance data. |
Elevio | Dixa | Session | Dixa is used by our Customer Experience team to respond to customer queries. |
Digital window | AWIN | Session | We use AWIN to track sales delivered by third parties, enabling us to report on performance and optimise. |
Segment | Segment.io | Session | Segment is used to support data analysis across all our marketing and website platforms. |
NextDoor | NextDoor | Session | Cookies track visitors coming from Nextdoor and reports on sales. |
Mention me | Mention Me | Session | Mention Me uses cookies to collect data to operate our customer referral programme. Learn more about Mention Me's cookies here. |
Hyros | Hyros | Session | Hyros uses cookies to collect data that helps us track paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. |
TikTok | TikTok | Session | TikTok uses cookies to collect data that helps us track paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. |