We keep it natural.
Most mainstream wet cat foods use added gravy to keep them moist. But these gravies are often filled with unhealthy additives which deliberately make them highly addictive. We don’t need to add anything to our Fresh meals to give them a high moisture content. It happens completely naturally. That’s because all the ingredients we use are 100% Fresh.
And we freeze it to keep the Freshness locked in.
100% Fresh, premium meat. Gently steam cooked. High in moisture. Save the gravy for your roast dinner, not your cat’s.
By nature, they are used to getting hydration from the food they eat, with their typical prey having a natural moisture content of >60%. That’s why they don’t particularly enjoy drinking water from a bowl. Just like us, cats need a good amount of water to survive and stay healthy. But not all moisture is made equal.
When a cat eats dry food they don’t drink enough water, which can increase the risk of chronic kidney disease (CKD) and lower urinary tract diseases. Feeding high moisture foods like KatKin allows for better hydration and promotes dilute urine, reducing the risk of these diseases. [1, 2, 4]
Higher-moisture diets, like our Fresh KatKin meals, are typically less calorie-dense than lower-moisture diets, and it has been suggested these meals may help prevent or treat obesity in cats [1].
High moisture diets also increase your cats' energy levels, helping them lose even more weight.
Water is the major component of most bodily tissues, including skin, therefore water is essential for its normal functioning. Too little moisture in your cats’ food can lead to dehydrated skin which can damage its natural barrier function - and skin is the first line of defence!
Water is required for most chemical processes in the body, including those of digestion and absorption. Moisture helps to ‘keep things moving’ in the digestive system, so staying hydrated helps prevent constipation.
— Dr. Justin Shmalberg
Board-Certified Veterinary Nutritionist®
We just don’t need to.
Our meals are 70% moisture and 100% Fresh meat, completely naturally.
Gently steam cooked in their natural juices.
Our meals are Frozen Fresh to lock in the moisture and nutrients.
Finally, they’re packed and sent chilled to KatKin Club homes everywhere.
"Charlie used to have a very sensitive stomach, with very smelly diarrhoea. Since KatKin he is like a new cat! He’s so happy now, and we are too."
"As our cat family gets older, they're having issues with their normal cat food. With KatKin, their eyes look brighter and their coats are glistening!"
"Our elderly cat developed some health conditions and we struggled to find the correct food for him. Since KatKin we’ve not looked back. He loves his food and we have a healthy, happy cat."
1. Larsen JA. The role of water in disease management. In: 2018 ACVIM Forum. Seattle, WA; 2018.
2. Markwell PJ, Buffington CT, Smith BH. The effect of diet on lower urinary tract diseases in cats. J Nutr. 1998 Dec;128(12 Suppl):2753S-2757S. doi: 10.1093/jn/128.12.2753S. PMID: 9868257.
3. Zoran DL. The carnivore connection to nutrition in cats. J Am Vet Med Assoc. 2002;221(11):1559-1567. doi:10.2460/javma.2002.221.1559