Three ways to serve fresh

KatKin TeamOct 9, 2026 · 5 min read

Banish bowl boredom with two NEW textures to tuck into. The same 100% fresh meat, now in juicy, tender Shredded and soft, silky Smooth, alongside our classic Chunky.

With three textures, there’s three times the variety and three easy ways to mix up their mealtimes.

Introducing Shredded

Juicy shreds of meat for a satisfying bite. Available in Cluck and Gobble.

Introducing Smooth

Silky smooth and deliciously lickable. Available in Cluck and Peck, our NEW chicken + turkey recipe with duck.

(Re)introducing Chunky

The one you already know! Our original meaty texture. Available in all eight of your fresh favourites.

Why mix up the texture of your cat's food?

To us, texture can feel like the finishing touch. To cats, it’s a much bigger part of what makes food worth tucking into.

Cats don’t experience flavour like we do

Humans have more than 9,000 taste buds. Cats have just a few hundred. Their sense of taste works differently too: they’re highly tuned to savoury flavours, have a strong sensitivity to bitterness and have little to no ability to taste sweetness.

Smell plays a huge role, but so do the physical properties of the food, things like its shape, firmness, viscosity and texture. Research into cat-food palatability shows that aroma, flavour and texture can all influence how appealing a food is, while changes to a food’s physical characteristics can affect how cats respond to it.

In other words: cats might have fewer taste buds than us, but that doesn’t make mealtimes any less sensory. How food smells and feels can matter just as much as how it tastes.

That’s why giving them different textures isn’t just changing how dinner looks in the bowl. Shredded, Smooth and Chunky each give them a different eating experience, with the same fresh meat at the heart of it.

There’s also a more instinctive reason texture matters...

Built to bite, tear and lick

Cats are obligate carnivores and natural hunters. Their wild ancestors, and feral cats today, typically hunt small prey, meaning eating naturally involves a whole sequence of behaviours rather than simply swallowing a uniform meal.

Different consistencies can create different ways of interacting with food. Those differences add variation to the physical experience of eating, rather than every bowl feeling exactly the same.

While a particular texture won't literally recreate hunting (dinner from a bowl is still dinner from a bowl), changing texture can bring more variety to the behaviours cats use while eating – and make the meal itself more interesting to interact with.

Because for a cat, dinner isn’t only about flavour. It’s smell, texture, mouthfeel and instinct, all working together.