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KatKin Vet Programme
KatKin Vet Programme

You want the best for cats. The cat food industry doesn't.

Help the world to say no to low-meat, overbaked, poor-quality cat food. And help cats lead a happier, healthier life with KatKin.

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Devoured by thousands of healthy cats.

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Why we need KatKin vet ambassadors

Vet with cat

The cat food industry is broken. We need veterinary professionals who can help us spread the word. Here’s what we’re fighting against:

Dubious meat

Cat food ‘meat’ is by-products and derivatives dried extracts from days-old food industry waste, including heads, horns and even feathers.

Low meat content

Cats need meat, but cat food only needs 4% beef to be labelled ‘with beef’ (and even at 40%, it’s still the same dubious quality).

Grains and fillers

Meat is replaced by harder-to-digest grains and fillers, that can cause digestive problems (and smelly poos).

Overbaking for shelf-life

To make it last for years, dry cat food is blasted with heat, destroying nutrients and nutritional value.

Dr Caity Venniker - KatKin Vet Consultant  BA, BSC, BVSC

"KatKin is a great option for overweight cats. High protein and moisture aids weight loss as do the personalised portions, calculated to make each meal the perfect amount for your cat."

— Dr. Caity Venniker
KatKin Vet Consultant

Why KatKin is best for cats

  • 100% real meat

    100% real meat

    Cats are obligate carnivores. They need nutrients only found in meat. 4% (or even 40%) isn’t enough.

  • Vet formulated

    Vet formulated

    Recipes carefully developed by a Board-Certified Vet Nutritionist®.

  • Perfectly balanced and complete

    Perfectly balanced and complete

    Every meal is 100% nutritionally balanced and complete and free from artificial preservatives and additives.


"When it comes to medical conditions, KatKin is on hand to help ... From the use of single source proteins that which are ideal for cats with allergies, to their high protein, low carbohydrate composition that has seen diabetic cats needing less insulin, KatKin are here to help."

— Dr Grant Hampson
KatKin In-House Vet

Dominique Tarr - KatKin Research & Development Lead

"KatKin’s recipes and process are designed specifically for cats with optimal, biologically-appropriate nutrition as the priority."

— Dominique Tarr
KatKin Research & Development Lead
BSc Animal Science, MSc Animal Nutrition

Tackling cat health problems

Vet with ginger cat

Au revoir to allergies

Many of our recipes contain only a single source of protein. Plus, you won’t find any unwanted hidden ingredients hiding behind an ‘animal derivatives’ label. It all means cats with food allergies can find a high-quality, nutritionally complete diet too.

Down with diabetes

Our Fresh meals are high protein, low carb: a ratio that has a direct impact on both glycemic control and remission rates for diabetic cats.

Highly digestible to solve diarrhoea

With our 100% Fresh premium meat and gentle steam-cooking process, all of our recipes are highly digestible. That’s why we regularly see improvement when cats with IBD and chronic diarrhoea switch to KatKin.

Love hard. Share fresh.

The difference real meat, cat food makes