Help the world to say no to low-meat, overbaked, poor-quality cat food. And help cats lead a happier, healthier life with KatKin.
The cat food industry is broken. We need veterinary professionals who can help us spread the word. Here’s what we’re fighting against:
Cat food ‘meat’ is by-products and derivatives dried extracts from days-old food industry waste, including heads, horns and even feathers.
Cats need meat, but cat food only needs 4% beef to be labelled ‘with beef’ (and even at 40%, it’s still the same dubious quality).
Meat is replaced by harder-to-digest grains and fillers, that can cause digestive problems (and smelly poos).
To make it last for years, dry cat food is blasted with heat, destroying nutrients and nutritional value.
— Dr. Caity Venniker
KatKin Vet Consultant
BA, BSC, BVSC
— Dr. Justin Shmalberg
KatKin Veterinary Nutritionist
Board-Certified Veterinary Nutritionist®
Many of our recipes contain only a single source of protein. Plus, you won’t find any unwanted hidden ingredients hiding behind an ‘animal derivatives’ label. It all means cats with food allergies can find a high-quality, nutritionally complete diet too.
Our Fresh meals are high protein, low carb: a ratio that has a direct impact on both glycemic control and remission rates for diabetic cats.
With our 100% Fresh premium meat and gentle steam-cooking process, all of our recipes are highly digestible. That’s why we regularly see improvement when cats with IBD and chronic diarrhoea switch to KatKin.
— Dr Grant Hampson
KatKin In-House Vet
Answer a few questions about yourself to get started with us.
Introduce your patients to KatKin, with a discount on their Starter Box.
Get £30 for each referral, to spend on you or your practice.
You’re making cats healthier and pushing our industry to do better.
Every new Club member that signs up using your unique referral code earns you £30.
Unlock our lifetime veterinary discount. That’s 25% off KatKin forever. Activating your discount is simple. Email us your RCVS number and we’ll sort you out.
Receive educational content to share with patients and cat lovers.
Get invited to exclusive masterclasses led by industry pros.
Siblings Brett and Nikki O’Farrell wanted to ditch the mystery meats and miscellaneous jellies of mainstream cat food. But to do that, they needed to shake up the whole industry.
That’s why they partnered with Dr Justin Shmalberg; Board-Certified Vet Nutritionist® and Clinical Associate Professor at the University of Florida College of Veterinary Medicine.
Together, they created KatKin’s vet-formulated (not just vet-approved) recipes – and now our fast-growing team make them in our KatKin Kitchen, right here in the UK.
— Dominique Tarr
KatKin Research & Development Lead
BSc Animal Science, MSc Animal Nutrition
"My cat is 18 and a half and has had IBD. He has had steroids and food recommended by the vet but no change. After KatKin for six weeks,the change was amazing and almost instant."
"My fat cat, after just over a week, has lower blood glucose. I’ve reduced her insulin and she’s looking 6 again, even at 16. This is a miracle thank you."
"My cat suffers from Eosinophilic Granuloma Complex, but KatKin makes him a different cat: so playful, full of energy. His coat is thick, glossy, and he looks so healthy and happy."