You want the best for cats. The cat food industry doesn't.
Help the world to say no to low-meat, overbaked, poor-quality cat food. And help cats lead a happier, healthier life with KatKin.
Why we need KatKin vet ambassadors
The cat food industry is broken. We need veterinary professionals who can help us spread the word. Here’s what we’re fighting against:
Cat food ‘meat’ is by-products and derivatives dried extracts from days-old food industry waste, including heads, horns and even feathers.
Low meat content
Cats need meat, but cat food only needs 4% beef to be labelled ‘with beef’ (and even at 40%, it’s still the same dubious quality).
Grains and fillers
Meat is replaced by harder-to-digest grains and fillers, that can cause digestive problems (and smelly poos).
Overbaking for shelf-life
To make it last for years, dry cat food is blasted with heat, destroying nutrients and nutritional value.
"KatKin is a great option for overweight cats. High protein and moisture aids weight loss as do the personalised portions, calculated to make each meal the perfect amount for your cat."
— Dr. Caity Venniker
KatKin Vet Consultant
BA, BSC, BVSC
Why KatKin is best for cats
100% real meat
Cats are obligate carnivores. They need nutrients only found in meat. 4% (or even 40%) isn’t enough.
Recipes carefully developed by a Board-Certified Vet Nutritionist®.
Perfectly balanced and complete
Every meal is 100% nutritionally balanced and complete and free from artificial preservatives and additives.
"When it comes to medical conditions, KatKin is on hand to help ... From the use of single source proteins that which are ideal for cats with allergies, to their high protein, low carbohydrate composition that has seen diabetic cats needing less insulin, KatKin are here to help."
— Dr Grant Hampson
KatKin In-House Vet
"KatKin’s recipes and process are designed specifically for cats with optimal, biologically-appropriate nutrition as the priority."
— Dominique Tarr
KatKin Research & Development Lead
BSc Animal Science, MSc Animal Nutrition
Tackling cat health problems
Au revoir to allergies
Many of our recipes contain only a single source of protein. Plus, you won’t find any unwanted hidden ingredients hiding behind an ‘animal derivatives’ label. It all means cats with food allergies can find a high-quality, nutritionally complete diet too.
Down with diabetes
Our Fresh meals are high protein, low carb: a ratio that has a direct impact on both glycemic control and remission rates for diabetic cats.
Highly digestible to solve diarrhoea
With our 100% Fresh premium meat and gentle steam-cooking process, all of our recipes are highly digestible. That’s why we regularly see improvement when cats with IBD and chronic diarrhoea switch to KatKin.