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Beef cat food
Beef cat food

MOOO: Fresh beef cat food

Human-quality, real beef fresh cat food

Cut the bull. Cats want real beef. Complete and balanced for cats of all ages, this recipe is made with 100% human-quality beef trim, heart and liver. Made in the UK and formulated by our board-certified vet nutritionist.

Try Fresh with 20% off

Why choose our fresh, grain-free beef cat food?

Because it contains everything your cat needs. And nothing they don’t. Like fillers. Preservatives. Starches. Most commercial cat food is packed full of them. In other words — rubbish. Which cats struggle to digest. So why put it in their food?

Our 100% human-quality, fresh beef cat food is:

  • Easy for your cat to digest

    Easy for your cat to digest

    Because we’ve cut the fluff and fillers out of our real beef cat food. So you’ll see more energy. And less stink in the litter tray.

  • Nutritionally balanced

    Nutritionally balanced

    So you don’t have to worry whether your cat is getting the right nutrition. Every recipe is vet-formulated for complete + balanced nutrition.. And gives your cat what they need for a long, healthy life.

  • Delicious


    Our real beef recipe will tempt even the fussiest eater. Count on plates licked clean every time.

  • Perfectly portioned

    Perfectly portioned

    Say goodbye to wondering whether your cat’s eaten enough. Our meals are ready-to-serve and portioned just for your cat. Formulated for cats of all ages – Kittens. Adult cats. Seniors. Mooo real beef cat food is a complete + balanced meal for cats of all ages.

Fresh beef cat food
Fresh beef cat food

What’s inside Mooo beef fresh cat food?

The answer is simple. 

Mooo contains 100% gently-cooked beef trim, heart and liver - plus sunflower oil, fish oil and the KatKin Nutrient Mix.

The nutritional stats

Fresh cat food nutrition

Fresh beef (trim, heart, liver), minerals, sunflower oil, fish oil

Calories (kcal/100g): 157

Analytical constituents (%):

  • Protein 17.2%

  • Fat content 10.2%

  • Crude ash 2.2%

  • Crude fibre 0.3%

  • Moisture 69.4%

Nutritional additives (per kg):
KatKin Nutrient Mix: vitamin A 4146 IU, vitamin D3 138 IU, Zinc (zinc chelate of methionine) 23 mg, iron (iron chelate of glycine, hydrate) 22 mg, manganese (manganese chelate of glycine, hydrate) 4 mg, copper (copper sulphate pentahydrate) 2 mg, iodine (potassium iodide) 0.806 mg, taurine 1214 mg

Why do we add a nutrient mix? Our specially-formulated mix supports your cat’s health. And ensures they’re getting everything they need to thrive. It’s all good stuff -– to support their immune system, bolster their urinary tract health and give them plenty of energy for zoomies.

Our real beef fresh cat food vs major brands

Those cat food brands you see in supermarkets and pet shops? Most of them only care about turning a profit. They’re not looking out for your cat. But we put cats over profits. And their long-term health over cheap marketing wins. Check out how our Mooo beef fresh cat food compares to big brands:

Lily's Kitchen
Lily's Kitchen
Purina Gourmet
Purina Gourmet
100% Human-quality meats
Gently cooked for digestion
So fresh it's frozen
Free from preservatives
Free from sterilisation
Cooked in own kitchen
Perfectly portioned
From less than £2 a day

How to store fresh cat food

Fresh chicken cat food taken from freezer

Store in the freezer. Defrost in the fridge. Stays fresh in the fridge for up to 5 days. Serve within 2 days once open. You can serve it cold or gently heated. Learn more here.

What hardcore cat parents say about Mooo

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