How to be the best hardcore cat parent
Are you doing all you can to give your cat the best life? Find out the things you can do to go 100% for cat health:
Find out why thousands of UK owners are celebrating the arrival of this vet-approved, personalised fresh meals!
Cats are carnivores.
They're at their 100% best when they get 100% fresh meat. They aren't built to digest plants.
Hardcore cat parents love hard even when love bites. You get eye-level with the litter tray and screw your nose up at ingredient labels. Why? Because you’re all in for cat health. Sound like you? Then here are five key ways you can give your cat the best life. So your cat can jump higher, zoomie faster, purr louder and live longer.


1. Avoid stress with rewarding playtime
Boredom, depression and frustration are common forms of stress in cats. That stress can cause lethargy, appetite loss and even urinary problems. But playing together can help.
The key is to make sure play is satisfying. Provide toys your cat can chase, catch and ‘kill’. Dangler pole toys. Catnip toys. Avoid lasers: your cat can’t hold their prey, leading to frustration.
Mental stimulation is key too, so get a puzzle feeder with a healthy KatKin Nibble as a reward. Freeze-dried 100% fresh chicken breast – and 100% brain power to get it.


2. Don’t overfeed: learn your cat’s real needs
44% of UK cats are overweight or obese. 50,000+ have diabetes – with weight and diet as the biggest factors. Being a ‘chonk’ isn’t cute: it causes cats serious health problems.
The biggest cause of all this? Generic serving suggestions on processed cat food. They don’t know your cat’s body condition or activity level, so they suggest overfeeding – sometimes more than 150% of your cat’s needs.
At KatKin, we calculate your cat’s individual calorie needs based on weight, activity and body condition. Then we put that in each daily serve pouch. Making us the only cat food for easy weight management. Find your cat’s calorie needs now.
With thousands of verified 5-star reviews, what is it about 100% meat that's making every cat owner want it?

Finally, a caring brand
If you have a conscience about your cat eating grains instead of meat, then KatKin is your one stop shop! Excellent product, after service, delivery and my cat is happy!

A far more natural diet
As a parent I'm happy. As a carnivore she's asking why I didn't get this stuff in earlier.
Elaine and Marley

A lifesaver for boy with IBD
His stools are firm and practically odourless, his coat is shiny, much more energy. I believe that Katkin has been a lifesaver.
Beth and George

Elmo is happy... finally!
I used to throw away more than Elmo was eating. But he LOVES THIS, he'd rob his grandmother for these pouches!
Teresa and Elmo

Giving a new lease of life
Big upside: no more stinky poo. Biggest downside: geriatric cat doing zoomies and jumping on the bed at 3am.
Sarah and KleoKatera

I want the best – that’s KatKin
100% meat with no sugars and fillers – what's not to like? I want the best for my boys and that's KatKin.
Mandy and Willow

Cats get their energy best from meat. Their short digestive tract processes fresh meat efficiently to keep them full of energy.
But they can't do the same with plants. Their saliva, their pancreas, and their liver can't quickly break plant matter down like herbivores do. So when you feed grainy kibble and wet food, they only get a little energy from it – leaving them sleepy and moody.
KatKin is made with 100% fresh-cooked meat – 0% grains or fillers. So cats get the energy to purr louder, jump higher and zoomie faster.
Leaving the room every time your cat uses the litter tray? It might be down to a low-meat diet. Because cats struggle to break down plant matter, it sits in their digestive tract for longer. Leading to discomfort and more stink and more mess in the litter box.
Time to switch to a 100% fresh-cooked meat diet. With KatKin, your cat processes the meat quickly and efficiently for smell-free, perfect poop. You’re welcome.
Cats need all the right nutrients to promote healthy skin and fur. Without them, skin can become flaky and itchy, and fur can become brittle and dull.
So if your cat isn’t looking their best, or you notice that they’re constantly scratching, check if it’s down to a low-meat diet.
The fats and vitamins needed for keratin production are found in abundance in fresh meat – and we add our vet-formulated nutrient mix too. Which is why KatKin cats have the glossiest fur and healthiest skin of their lives.
Love hard.
Feed fresh.
Spotted the signs your cat needs more meat? Then you know it’s time for change. Time to go 100% for cat health. Give your cat 100% fresh-cooked meat for:
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat's best source of energy. They're tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
Easy-to-maintain healthy weight
Personalised calories get cats easily to a healthy weight. No fuss.
24,384 cats living longer and healthier because of KatKin
Here's how KatKin's 100% fresh-cooked meat compares to supermarket cat foods.
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100% Human-quality meats | ||||||
Gently cooked for digestion | ||||||
So fresh it's frozen | ||||||
Free from preservatives | ||||||
Free from sterilisation | ||||||
Cooked in own kitchen | ||||||
Perfectly portioned | ||||||
Less than £2 a day |