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How to be the best hardcore cat parent

Are you doing all you can to give your cat the best life? Find out the things you can do to go 100% for cat health:

Find out why thousands of UK owners are celebrating the arrival of this vet-approved, personalised fresh meals!

To cat parents who love hard and give all they've got to change cats' lives

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Cats are carnivores.

They're at their 100% best when they get 100% fresh meat. They aren't built to digest plants.

Hardcore cat parents love hard even when love bites. You get eye-level with the litter tray and screw your nose up at ingredient labels. Why? Because you’re all in for cat health. Sound like you? Then here are five key ways you can give your cat the best life. So your cat can jump higher, zoomie faster, purr louder and live longer.

Black and white shorthair cat eating KatKin's Quack recipe from a pink bowl

1. Avoid stress with rewarding playtime

Boredom, depression and frustration are common forms of stress in cats. That stress can cause lethargy, appetite loss and even urinary problems. But playing together can help.

The key is to make sure play is satisfying. Provide toys your cat can chase, catch and ‘kill’. Dangler pole toys. Catnip toys. Avoid lasers: your cat can’t hold their prey, leading to frustration.

Mental stimulation is key too, so get a puzzle feeder with a healthy KatKin Nibble as a reward. Freeze-dried 100% fresh chicken breast – and 100% brain power to get it.

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KatKin feeding fresh cat food

2. Don’t overfeed: learn your cat’s real needs

44% of UK cats are overweight or obese. 50,000+ have diabetes – with weight and diet as the biggest factors. Being a ‘chonk’ isn’t cute: it causes cats serious health problems.

The biggest cause of all this? Generic serving suggestions on processed cat food. They don’t know your cat’s body condition or activity level, so they suggest overfeeding – sometimes more than 150% of your cat’s needs.

At KatKin, we calculate your cat’s individual calorie needs based on weight, activity and body condition. Then we put that in each daily serve pouch. Making us the only cat food for easy weight management. Find your cat’s calorie needs now.

With thousands of verified 5-star reviews, what is it about 100% meat that's making every cat owner want it?

Finally, a caring brand

Finally, a caring brand

If you have a conscience about your cat eating grains instead of meat, then KatKin is your one stop shop! Excellent product, after service, delivery and my cat is happy!

A far more natural diet

A far more natural diet

As a parent I'm happy. As a carnivore she's asking why I didn't get this stuff in earlier.

Elaine and Marley

A lifesaver for boy with IBD

A lifesaver for boy with IBD

His stools are firm and practically odourless, his coat is shiny, much more energy. I believe that Katkin has been a lifesaver.

Beth and George

Elmo is happy... finally!

Elmo is happy... finally!

I used to throw away more than Elmo was eating. But he LOVES THIS, he'd rob his grandmother for these pouches!

Teresa and Elmo

Giving a new lease of life

Giving a new lease of life

Big upside: no more stinky poo. Biggest downside: geriatric cat doing zoomies and jumping on the bed at 3am.

Sarah and KleoKatera

I want the best – that’s KatKin

I want the best – that’s KatKin

100% meat with no sugars and fillers – what's not to like? I want the best for my boys and that's KatKin.

Mandy and Willow


Love hard.
Feed fresh.

Spotted the signs your cat needs more meat? Then you know it’s time for change. Time to go 100% for cat health. Give your cat 100% fresh-cooked meat for:

  • Better digestion, less stink in the litter box

    Better digestion, less stink in the litter box

    No grains your cat struggles to digest = no smell, no mess, no fuss.

  • More energy and playfulness

    More energy and playfulness

    Meat is a cat's best source of energy. They're tired and moody without it.

  • Shinier, thicker coat and less hairballs

    Shinier, thicker coat and less hairballs

    Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.

  • Better digestion, less stink in the litter box

    Better digestion, less stink in the litter box

    No grains your cat struggles to digest = no smell, no mess, no fuss.

  • Easy-to-maintain healthy weight

    Easy-to-maintain healthy weight

    Personalised calories get cats easily to a healthy weight. No fuss.

24,384 cats living longer and healthier because of KatKin

Here's how KatKin's 100% fresh-cooked meat compares to supermarket cat foods.

Lily's Kitchen
Lily's Kitchen
Purina Gourmet
Purina Gourmet
100% Human-quality meatsTrueFalseFalse
Gently cooked for digestionTrueFalseFalse
So fresh it's frozenTrueFalseFalse
Free from preservativesTrueFalseFalse
Free from sterilisationTrueFalseFalse
Cooked in own kitchenTrueFalseTrue
Perfectly portionedTrueFalseFalse
Less than £2 a dayTrueFalseFalse

Trusted by 3000+ cats