Cat food, but healthy.

Mainstream cat food is more about filling pockets than thriving cats. That's why we do it differently.

Thousands of happy cats
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2643+ reviews on Trustpilot
Fresh is best

Cats. The original underdogs

Kibble still resembles the first commercial pet food recipe in 1860. And it was formulated for dogs, not cats!

That’s like trying to use an industrial steam engine to check your emails. This is an industry that’s crying out for some innovation, people.

Premium ingredients. Frozen Fresh. Formulated for cats and cats alone. KatKin is here to help cat food catch up.

We make Fresh food.

And it happens to be for cats.

Industry standard cat food often starts out with poor quality meat, cooked at searing hot temperatures to keep it shelf stable for years. That’s why you see it in the supermarket next to the detergents and cleaning products. And in kibble, the main ingredients are grains and starches – two ingredients cats aren’t made to digest in high amounts.

We do things differently. Premium ingredients, prepared by hand with minimal processing. Gently pasteurised, Frozen Fresh. All formulated around the health of your cat.

It's a simple choice.

We choose Fresh because we choose the health of our cats over low production costs. Tailored nutrition over pet food by numbers. Natural over nasties.

Cats look and feel their best when they eat a diet high in Fresh, premium meat. So that’s exactly what we put into KatKin. And we freeze it to keep the Freshness locked in.

You’ve had other cat foods, but you haven’t seen the best yet. Better digestion. Improved energy. Shiny, healthy coats. And so much more. We call it: The Glow Up.

Frequently Asked Questions
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Healthy cats. Happy cat people. Handy deliveries. Wholesome bowls.