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The world's bestSecond
food for cats

(First best has a tail).
Squeak.

KatKin: The next best thing to natural...

Checkmark100% real meat + fish
CheckmarkZero grains + fillers
CheckmarkMade to the prey profile of a cat in the wild

Which is why cats thrive when they eat it.

Trustpilot rating: 4.6 out of 5Excellent 4.6  |  13,674 reviews

Try 100% meat for less than you think

Shhh... I've taken over KatKin... read this kwik before they take it down...

Dear cat owner,

This is important. I need your help!

Who am I?

You don't know me, but your cat sure does...

For a very long time, I've been the best food your cat could eat.

That's because (unfortunately for me) your cat's:

  • teeth
  • gut
  • kidneys
  • even its thirst

...are all designed around a small, warm, meaty animal – just like ickle mousey me.

For millennia, nothing could nourish a cat as well as we could.

Supermarket pouches? Grains, fillers & sugary jellies? No chance!

Even the fancy stuff with clever words like 'natural recipe' and 'high meat' – boiled to oblivion in a tin!

No. I've been watching them.

The smart cats sniff it and walk away. They call those ones 'fussy'. (I call them clever.)

The others? Some get sick. Some get lazy. Most get dull coats and stinky(!) poos.

But worst of all? Even when they eat it all up, they never feel full...

So when they finally give up mewing for more, they come looking for us. Gulp!

Oh how we've wished for change...

For someone, somewhere to realise, mice aren't made from vegetables!

Please Almighty Dog, help us!

And now.
Finally.
A miracle's happened...

KatKin!

A food purpose designed to nourish cats (almost) as well as we do...

  • 100% real meat
  • 0% filler
  • Moisture
  • Muscle
  • Organs
  • Everything
  • In just the right proportions
  • In made-to-measure trays

It's even gently steamed to keep as much goodness as possible.

Oh Joy! Oh rapture!
Not a mouse in sight!

Which is why I've hacked this page...

To implore you.
For my your cat's sake.
Please stop feeding that other stuff!

The very best thing you can do for your cat today? Better than anything?

Let it try KatKin.

Just let it try.

You'll feel good every time you see the bowl licked clean.

A warm glow knowing there's truly nothing better you could feed it.

(Unless you want a freezer full of mice!)

Yours squeakily,

Mr M. Ice.

P.s. nearly forgot... I've also hacked the coupon codes!

Kwik... I can hear someone coming...

You'll be pleased you did!

Bye!

Try 100% meat for less than you think

P.s. Don't just believe me. I'm biased.

Here's what owners that already feed KatKin say...

"No more stinky poos"

Trustpilot stars
CheckmarkNo more stinky poo
Happy cat

Giving a new lease of life

"Big upside: no more stinky poo. Biggest downside: geriatric cat doing zoomies and jumping on the bed at 3am."

S

Sarah and KleoKatera

Trustpilot stars
CheckmarkFirm, odourless stools
Happy cat

A lifesaver for boy with IBD

"His stools are firm and practically odourless, his coat is shiny, much more energy. I believe that Katkin has been a lifesaver."

B

Beth and George

Trustpilot stars
CheckmarkHappy, healthy seniors
Happy cat

My senior cats are happy

"My senior cats love this food. No more stinky cat poo or unfortunate incidents at either end. Quality food. Healthy cats. Happy human. Worth every penny."

S

Susan

"More energy"

Trustpilot stars
CheckmarkMuscle + energy at 20
Happy cat

Within weeks she transformed

"She was vomiting and slept all day. On KatKin she transformed, gained muscle and energy, and just had her 20th birthday."

L

Lynne and Lily

Trustpilot stars
CheckmarkMore energy
Happy cat

More satisfied, less begging

"The food keeps my really hungry cat full. … He has more energy but also seems more chilled as isn't always begging, his coat is glossier and his litter doesn't smell."

L

Lauren A.

Verified
Trustpilot stars
CheckmarkLivelier
Happy cat

The best cat food ever

"He is livelier, looks healthier, his fur is better. I can’t believe the difference. 100% fresh cooked meat and he loves it."

M

Melissa and Charlie

"Glossier coats"

Trustpilot stars
CheckmarkFur grew back
Happy cat

Food allergies

"Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier."

D

Dexy + Pickle

Trustpilot stars
CheckmarkSilky smooth fur
Happy cat

Grumpy old senior cat to happy old chappy with silky smooth fur

"He’s gone from barely eating any other brands and leaving most the food, now there isn’t ever a speck of food left in his bowls! … His fur is beautiful and silky soft again. … KatKin is the best!"

E

Erin & Frank

Trustpilot stars
CheckmarkGlossier coat
Happy cat

10/10

"My little British Shorthair kitten is enjoying KatKin SO MUCH! … In just a week's time, his coat looks like I have used moisturiser on him, where before it was matted."

F

Fran

Verified

"No more sickness"

Trustpilot stars
CheckmarkNo more diarrhoea
Happy cat

Gained weight and so much happier

"The difference in our cat is remarkable, no more diarrhoea or vomiting. He's gained weight and is so much happier."

M

Margaret R.

Trustpilot stars
CheckmarkNo more vomiting
Happy cat

Fuller for longer, no vomiting

"Omar used to do an Olympic sprint to his feeder to inhale every bit of his kibble. After countless vet visits, I put him on special gastro food but it didn't work. Then I switched him to KatKin and everything changed! He's fuller for longer with all the protein, running around outside all day, no more vomiting, and there's much less cat hair stuck to my clothes."

D

Danielle

Verified
Trustpilot stars
CheckmarkSensitive tummies sorted
Happy cat

My cats love it, and so do their sensitive tummies

"My Maine Coons both has sensitive tummys and upset stomachs quite regularly before switching to katkin but are now all better. Couldn't be happier with the food, there's a great range of flavours."

R

Ruth

take the quiz
Hanging cat illustration

Does your cat show any of these signs?

Want to know why it works?Let's start with the problem...

Cat peeking
What's really in commercial cat food

That's not what carnivore cats need to feel their best.

Cats need essential nutrients from real meat to thrive. That's where KatKin comes in 👇

KatKin fresh meat recipe on wooden board
The KatKin difference

A happy, healthy cat starts with real food

KatKin fresh cat food ingredients - 100% real meat
Checkmark100% real meat + fish
CheckmarkNaturally high in protein
CheckmarkGently cooked to lock in moisture

100% human-grade meat + fish

The same quality you'd expect from your local butcher.

High in moisture + digestibility

75% moisture to support hydration and digestion, just like in the wild.

Fussy cat approved

When food is this fresh, flavour comes naturally. Bowls licked clean.

Customised for them

Each tray contains the exact daily calories and nutrition they need.

Vet formulated

We put their safety first

All our recipes are formulated by our board-certified vet nutritionist and in-house animal nutrition team. And every recipe is cooked fresh daily in our Suffolk kitchen.

Cat eating animation
katkin vs. the rest

Like no other food they've tried

The difference between supermarket cat food and real, fresh meat.

KatKin logo
Fresh Food
Wet + Dry
Cat Food
Green tick

Fresh meat so good you can eat it yourself

Black cross

Meat scraps, grains, fillers

Green tick

Gently cooked to lock in goodness, then frozen to keep fresh

Black cross

High-heat processing for shelf life sacrifices nutrition

Green tick

75% moisture content (same as wild prey)

Black cross

6-10% moisture in dry food

Green tick

Perfectly portioned to meet their calorie needs

Black cross

Unclear feeding guidelines

Green tick

From less than £2 a day for 100% fresh meat

Black cross

Low cost at the expense of ingredient quality

Get going with our
Fresh Feast Trial

Fresh Feast Trial contents

What's in your Fresh Feast Trial:

The essentials for a happy + healthy cat

28 fresh, nutritious meals from a variety of flavours, including chicken, duck and fish

Personalised switching guide

Free delivery

Free gift: 100% chicken meal topper

Support when you need it, from our in-house Vet Nurse (7 days a week)

Total today£20.00
Price per meal£0.71
No lock-in: Pause or cancel anytime
KatKin trial box
Our promise to you

Real changes you'll see

95% of cat parents see a happier, healthier cat in as little as 2 to 4 weeks.

Week 1 - Less begging
Week 1

Less fuss, begging and waste

Our tasty recipes tempt even picky eaters, packed with protein to keep them full.

"Prior to KatKin he just seemed to want feeding all the time - even with food in his bowl. That has miraculously stopped. He seems so much more satisfied."

Trustpilot starsSarah M.
Week 2 - More energy
Week 2

More energy + playfulness

Proper nutrition gives them the energy to be their playful selves again.

"He has more energy but also seems more chilled as isn't always begging, his coat is glossier and his litter doesn't smell. So it really has lived up to expectations."

Trustpilot starsLauren
Week 3 - Shinier coat
Week 3

Shinier coat, better digestion

Real meat provides the nutrients they need for a glossy coat and healthy gut.

"My 17-year-old long haired Persian Cross was starting to look a bit scraggy. I swapped him to KatKin about 3 weeks ago and it's done wonders - his coat is smooth and sleek and he eats it all"

Trustpilot starsJane F.
Week 4 - Healthy weight
Week 4 and beyond

Healthy weight achieved

Personalised nutrition helps them reach and maintain their ideal weight.

"She was so underweight and constantly hungry. We switched to KatKin and she's gained weight for the first time in 12 months!"

Trustpilot starsEmma R.
What's on the menu

Variety that keeps them excited

7 different recipes. Same quality ingredients. No more mealtime boredom.

CLUCK recipe
CLUCK illustration

CLUCK

100% gently-cooked chicken thigh, liver and heart

MOOO recipe
MOOO illustration

MOOO

Fresh, 100% gently-cooked beef trim, heart and liver

GOBBLE recipe
GOBBLE illustration

GOBBLE

100% gently-cooked turkey thigh, liver and chicken thigh

SPLASH recipe
SPLASH illustration

SPLASH

100% gently-cooked whitefish, salmon and turkey liver

QUACK recipe
QUACK illustration

QUACK

Fresh, 100% gently-cooked duck and chicken

BAAA recipe
BAAA illustration

BAAA

Fresh, 100% gently-cooked lamb heart, trim and liver

OINK recipe
OINK illustration

OINK

Fresh, 100% gently-cooked pork shoulder, trim and liver

How KatKin Works

Tell us about your cat

1. Tell us about them

Tell us a few details and we'll work out a personalised food plan based on their age, breed, activity levels and preferences.

2. Fresh meals delivered

We'll send your 14-day trial box to start: 28 nutritious fresh meat meals your cat was born to eat.

Fresh meals delivered
Watch them lap it up

3. See bowls licked clean

Serve fresh from the fridge. From the first week, cat parents report glossier coats and increased energy. Happy days!

Cat chasing illustration

Ready to see the difference?

No lock in. Cancel anytime. Free delivery

FAQs

Questions we often hear

Happy cat illustration

Because cats are carnivores and were born to eat real meat. All our KatKin recipes use 100% fresh real meat that's 'human-quality': this means it's good enough to be eaten by humans, too. Our dedicated product development team taste test with panels of hundreds of cats, across different ages, breeds, and personalities on an ongoing basis. Each recipe is tasted by real cats - and we only move forward when the response is overwhelmingly positive, ensuring every dish meets the high standards of our most discerning feline critics. Even fussy cats turn ravenous on KatKin: 78% of cats who were fussy at sign-up switch to KatKin within 3 days.

It all depends on your cat, our daily-serve trays are personalised to their calorie needs. This costs £1.42 a day per cat for our 2-week trial box. We'll show you the exact price once we create a personalised plan for them.

Yes! Our fresh recipes are all formulated by a Board-Certified Vet Nutritionist to be balanced and complete, without compromise. We hold ourselves to the highest standards by checking all our recipes thoroughly at production. Our food is cooked in our own kitchen in Suffolk and our in-house team of nutritionists test nutrient levels across every batch. Our recipes also conform to the standards of FEDIAF, AAFCO and the American National Research Council.

Yes! Our recipes are suitable for kittens 8 weeks and older who are past the weaning phase. Our 100% fresh meat recipes are complete and balanced, with supplemental nutrients such as taurine and calcium to help kittens grow and thrive. Because all our fresh meals are gently steamed to lock in moisture, they are digestible and easy on kittens' delicate stomachs.

Yes! KatKin is suitable for cats of all life stages, including senior cats. Our recipes are 100% meat and packed full of highly-digestible protein. Protein plays an important role in the nutritional management of arthritis which 90% of all cats over the age of 12 are likely to have. As KatKin is also suitable for kittens, calcium and phosphorus levels in our food may be slightly higher to account for kittens' needs. This won't detract from meeting a senior cat's needs, but if they have kidney disease, they may need a reduced phosphorus diet. We'd advise you to discuss a change to their diet with your vet, if this is the case.

Right now, we deliver to most of England, Wales and south mainland Scotland. While we'd love to deliver everywhere, we have a restricted delivery radius that's specified by our couriers because our food is frozen to keep fresh. This means we don't deliver at present to: the Highlands and Islands, the Isle of Man, the Scilly Isles, the Channel Islands, and Northern Ireland. Hopefully, as we grow and scale we'll be able to welcome you and your cat to KatKin!

Yes - there is no lock-in into our subscription. You can easily pause, cancel or delay your deliveries whenever you want, in your online account or by calling 020 4538 4144. No hidden charges. No contracts.